Every year when summer ends (i.e., after wedding season), vendors from all over the country descend upon Las Vegas to spend a few days in the middle of the week learning about the marriage biz. It's an annual conference called the Wedding MBA, and if you've ever wondered why your coordinator or your photographer or your DJ take themselves so seriously, well, this at least partially explains it.
But seriously, it is a sight to behold. There we all are, sheltered from the Nevada sun behind the air-conditioned walls of the convention center, scurrying from room to room every forty-five minutes to hear lectures on any topic you can imagine: What You Need to Know About SEO, Why You Should Be Raising Your Prices NOW, How to Tell a Bride She Has Something In Her Teeth. Okay, that last one isn't real, but you get the idea.
This year's conference has just ended, and I really did get so much out of it, which I won't bore you with here. But a few observations come to mind:
1. Wedding Pros really are passionate about what they do.
I mean, they couldn't put in all the work they do if they weren't. I've always admired people who throw themselves into whatever drives them, whether it's something "important" or something most people would consider a silly hobby, or anything in between. And I can tell you from three days of walking around the Las Vegas Convention Center, there are plenty of wedding pros who are seriously driven.
2. Things change FAST...
...and the rate of change is speeding up all the time. Last year we kept hearing about what millenials want, how they like to do business, what to say and what not to say to them in a consultation meeting. And this year all we heard about was how much everything millenials want has changed since last year! Seriously, this is getting exhausting.
3. Many Rivers Lead to the Sea
There is no guide book in this business. There's no manual telling us how to get from Point A to Point B, and yet so many dedicated professionals manage to do it every day. And the craziest thing is that, if you ask ten of them how they did it, you'd probably get ten different answers. Is that inspiring? Sure, it is. Is it also terrifying? Yeah, a little.
For more on the Wedding MBA, check them out here.